# Amazon Alexa Plus improves smart‑home control but adds ads

> After a year of testing, Alexa Plus handles routines and recipes well, yet ads on Echo Show screens remain a hassle.

Oossa · 2026-10-09 · https://oossa.com/en/amazon-alexa-plus-improves-smart-home-control-but-adds-ads

Amazon’s Alexa Plus, the generative‑AI version of Alexa, has been in homes since its full launch in February 2026. The reviewer found it far better at voice‑controlled routines, kitchen help, and smart‑home commands, cutting response times to three‑five seconds. However, the Echo Show displays now show frequent ads, and the new Photo Gallery Unlimited option to remove them costs $2.99 per month per device. Alexa Plus still trips up on complex tasks and some personal‑assistant features.

## The facts

- Full launch in February 2026 – “full launch in February 2026.”
- Photo Gallery Unlimited removes ads for $2.99 per month per device

## Why it matters

Home users get faster, more natural voice control but must weigh a new monthly ad‑removal fee.

## Sources & references

1. [Alexa Plus is better at running my home, but it’s not ready to run my life](https://www.theverge.com/tech/1007565/amazon-alexa-plus-review-one-year-echo-show-dot-max) – The Verge, 2026-10-08

Last updated: 2026-10-09