# Amazon launches higher‑priced Alexa tablets, ends Fire line

> Amazon introduced 8‑, 11‑ and 12‑inch Alexa tablets priced $230‑$550, with preorders starting Oct 8 and shipping Oct 14, while discontinuing new Fire tablets.

Oossa · 2026-10-08 · https://oossa.com/en/amazon-launches-higher-priced-alexa-tablets-ends-fire-line

Amazon announced three new Alexa‑branded tablets – 8, 11 and 12 inch – on Thursday. Prices start at $230 and go up to $550 for the 12 Pro model. The devices are available for preorder immediately and will ship beginning Oct 14. Amazon said the tablets run Android, have faster processors, higher‑resolution screens and new Alexa features like On‑Screen Intelligence. The company will stop making new Fire tablets, though existing Fire devices will still be supported.

## The facts

- Launch announced Oct 8 2026 – “Amazon on Thursday debuted a set of new, pricier Alexa tablets… All devices are available for preorder on Thursday and will begin shipping Oct. 14.”
- Prices range $230‑$550; the 12 Pro costs $550, more than double the $155 Fire HD 10.

## Why it matters

Customers looking for a more capable tablet will now have an Amazon option that competes with iPads, but at a higher price point than the old Fire models.

## Sources & references

1. [Amazon overhauls aging devices lineup with higher priced Alexa tablet, dumping the budget Fire](https://www.cnbc.com/2026/10/08/amazon-alexa-tablet-release.html) – CNBC, 2026-10-08
2. [4 ways Amazon’s new Alexa tablets eclipse the Fire line – starting with Google Play](https://www.zdnet.com/tech/amazon-new-alexa-tablets-google-play-store/) – ZDNet, 2026-10-09

Last updated: 2026-10-09