# Aston Martin uses back‑end AI for operations, not website chat

> Aston Martin Lagonda works with Infor’s CloudSuite Automotive to add AI inside its internal systems while keeping the customer‑facing site unchanged.

Oossa · 2026-10-07 · https://oossa.com/en/aston-martin-uses-back-end-ai-for-operations-not-website-chat

Aston Martin Lagonda Ltd. has started using Infor’s AI‑enabled CloudSuite Automotive tool in its internal back‑office processes. The chief information officer, Steve O’Connor, said the carmaker gets new AI features almost as soon as they are released, but it will never place an AI agent on its public website because it wants to preserve a personalized buying experience.

## The facts

- Aston Martin announced the back‑end AI rollout on Oct 7, 2026.
- The AI is applied to internal systems such as configure‑price‑quote, not the customer‑facing website.

## Why it matters

The move lets Aston Martin improve operational efficiency without risking a diluted luxury experience for buyers.

## Sources & references

1. [Aston Martin puts back-end AI to work while keeping agents off its website](https://siliconangle.com/2026/10/07/aston-martin-puts-back-end-ai-work-inforvelocity/) – SiliconANGLE, 2026-10-07

Last updated: 2026-10-07