# GLG ramps up checks as AI experts and deepfake impostors surge

> Expert network GLG adds video ID checks and knowledge fingerprinting to verify AI specialists amid rising demand and fake personas.

Oossa · 2026-10-16 · https://oossa.com/en/glg-ramps-up-checks-as-ai-experts-and-deepfake-impostors-surge

GLG, a global expert network, says investors are scrambling for people who understand AI. The surge has brought deepfake videos and chatbot personas pretending to be real consultants. To stop the fakes, GLG now does on‑camera ID verification and asks tricky questions to catch AI avatars. It also scans transcripts for knowledge gaps, creating a kind of digital fingerprint of each expert’s expertise. The firm is also matching frontier AI labs with genuine specialists on sensitive topics like child mental‑health crises and nuclear safety.

## The facts

- Gemma Postlethwaite, GLGL’s CEO, highlighted the need for stronger vetting.
- GLG added video‑based ID checks and transcript analysis in 2026.

## Why it matters

Investors and labs can rely on verified AI experts, reducing the risk of being misled by fake personas.

## Sources & references

1. [Demand for AI experts brings deepfakes and chatbot impostors](https://www.semafor.com/article/10/16/2026/demand-for-ai-expert-brings-deepfakes-and-chatbot-impostors) – Semafor, 2026-10-16

Last updated: 2026-10-16