# Higgsfield launches AI influencer tool for custom characters

> The startup's new feature lets anyone add a synthetic avatar to videos, using a deliberately artificial look.

Oossa · 2026-10-07 · https://oossa.com/en/higgsfield-launches-ai-influencer-tool-for-custom-characters

Higgsfield, a video AI startup that says it hit a $1 billion run rate and has 30 million users, has rolled out an update to its influencer tool. The update makes it easier to insert a user‑created AI character into existing videos. The avatars are designed to look realistic yet clearly artificial, with features like geometric haircuts or elongated necks. Higgsfield says the odd look avoids the generic “flawless face” that can make AI seem generic and helps keep the content transparent.

## The facts

- Higgsfield announced a $1 billion run rate and 30 million users.
- The tool update was announced on 2026-10-07.

## Why it matters

Content creators can now add distinctive, non‑human AI avatars to videos without risking deep‑fake deception.

## Sources & references

1. [AI video startup Higgsfield launches tool to build custom AI influencers](https://www.semafor.com/article/10/07/2026/creative-tech-startup-higgsfield-launches-ai-influencer-tool) – Semafor, 2026-10-07

Last updated: 2026-10-07