# Instagram adds AI creative assistant to Edits video app

> The new AI assistant in Instagram's Edits app gives creators suggestions on content, captions, and performance based on their account data.

Oossa · 2026-09-30 · https://oossa.com/en/instagram-adds-ai-creative-assistant-to-edits-video-app

Produced and translated with AI assistance. Check the original sources below.

Instagram announced on September 30, 2026 that its standalone Edits video‑creation app will now include an AI “creative assistant.” The assistant pulls metrics like likes, views, and retention from a creator’s Instagram account and can answer questions about trends, why a video succeeded, or suggest hooks, captions, and audio. The feature is free up to a limit, with a paid Meta One subscription planned for heavier users.

## The facts

- Announcement date: September 30, 2026 – “The company announced Wednesday…"
- The assistant uses data such as likes, views, retention, and shares to give suggestions.

## Why it matters

It gives creators direct, data‑driven advice on how to improve their posts, potentially raising the quality and reach of Instagram content.

## Sources & references

1. [Instagram is adding an AI ‘assistant’ to tell you how to post](https://www.theverge.com/tech/1002402/instagram-ai-edits-assistant-creators-analytics-youtube) – The Verge, 2026-09-30

Last updated: 2026-09-30