# Meta and partners launch open standard for business AI agents

> Meta, Walmart, Stripe and others announced a "personal agent protocol" to make AI bots work safely with online services.

Oossa · 2026-10-06 · https://oossa.com/en/meta-and-partners-launch-open-standard-for-business-ai-agents

At the Meta Connect conference on Oct. 6, 2026, Meta unveiled a new open standard called the personal agent protocol. The protocol is being co‑authored by Meta, Walmart, Stripe, the AI startup Sierra and a few other firms. Its goal is to give businesses a clear way to identify when an AI bot, like Meta’s Muse, is acting on a user’s behalf and to control what data the bot can access.

## How the protocol works

The protocol works like the “Login with Google” button many sites already use. When a personal agent talks to a website, it will present a verified credential that tells the site the request comes from an AI acting for a specific person. The standard also includes logs that let businesses see what the agent is doing, similar to email headers. Developers say this should reduce the “chaos” of bots scraping sites or accessing credit‑card info without permission.

## Industry reaction

Meta’s Muse, released in early September, quickly rose to the top of Apple’s App Store, overtaking ChatGPT. Walmart and Stripe see the protocol as a way to let customers safely share payment details with agents. Amazon, however, has blocked Muse and sued another AI agent maker over unauthorized web‑scraping. OpenAI and Anthropic are not yet part of the effort, but the group’s leader, former Salesforce co‑CEO Bret Taylor, said he hopes they will join.

## The facts

- The personal agent protocol was announced on Oct. 6, 2026 at Meta Connect.
- Participating companies include Meta, Walmart, Stripe and AI startup Sierra.
- Muse reached the top of Apple’s App Store in September 2026, ahead of ChatGPT.
- Amazon has blocked Meta’s agents and sued Perplexity’s AI agent in November 2025.

## Why it matters

For everyday shoppers, the protocol could let AI assistants book appointments or buy gifts without exposing personal data to unknown bots. For businesses, it offers a way to verify that an AI, not a human, is accessing their systems, reducing fraud risk. It remains unclear how quickly other AI providers will adopt the standard.

## Sources & references

1. [Meta joins with group of companies to tame ‘chaos’ of doing business with AI bots](https://www.cnbc.com/2026/10/06/meta-joins-companies-to-tame-chaos-of-doing-business-with-ai-bots.html) – CNBC, 2026-10-06
2. [The next hurdle for AI agents: getting websites to let them in](https://techcrunch.com/2026/10/06/the-next-hurdle-for-ai-agents-getting-websites-to-let-them-in/) – TechCrunch, 2026-10-06
3. [Meta teams up with Bret Taylor’s Sierra Technologies on new standards for AI agent commerce](https://siliconangle.com/2026/10/06/meta-teams-up-with-bret-taylors-sierra-technologies-on-new-standards-for-ai-agent-commerce/) – SiliconANGLE, 2026-10-07

Last updated: 2026-10-07