# Nectar launches MCP to feed brand data into major chat AIs

> Nectar's new MCP lets companies plug consumer and creator data into ChatGPT, Claude, Gemini and Copilot.

Oossa · 2026-10-09 · https://oossa.com/en/nectar-launches-mcp-to-feed-brand-data-into-major-chat-ais

Nectar introduced Nectar MCP, a tool that links a brand’s own data to four popular AI assistants – OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and Microsoft’s Copilot. The system uses the Model Context Protocol, an open standard that lets AI models pull in external information. Nectar says the feature helps marketers move beyond internal metrics and let the assistants work with real‑world consumer and creator data.

## The facts

- Launch announced on Oct 9, 2026
- Connects Nectar data to ChatGPT, Claude, Gemini and Copilot

## Why it matters

Marketers can now ask AI assistants to incorporate live brand data, potentially speeding up campaign planning.

## Sources & references

1. [Nectar MCP Brings Consumer and Creator Data to ChatGPT, Claude, Gemini and Copilot](http://www.businesswire.com/news/home/20261009909695/en/Nectar-MCP-Brings-Consumer-and-Creator-Data-to-ChatGPT-Claude-Gemini-and-Copilot/?feedref=JjAwJuNHiystnCoBq_hl-WsGkFyUNMTSNrPsg57HLEqqcp-o_pnudlUwsb5apQ1S4gUE65BTfjH3-pSuqdv0gW3cb3F4oTIgUqCPafFkgu5AneicJQDNboWvodvG82E0) – Business Wire, 2026-10-09

Last updated: 2026-10-09