# OpenAI adds 32 partners to new marketplace, starting with Baseten

> OpenAI announced a marketplace with 32 initial partners, letting customers shift existing AI spend through these vendors.

Oossa · 2026-09-30 · https://oossa.com/en/openai-adds-32-partners-to-new-marketplace-starting-with-baseten

Produced and translated with AI assistance. Check the original sources below.

OpenAI unveiled a marketplace at its DevDay event, listing 32 partners that can receive a customer’s existing AI spend. The first partner shown is Baseten, which will host open‑source models. OpenAI says the program lets customers move their committed spend to these partners without breaking existing contracts. Eligibility and spend caps are limited and managed by OpenAI, and billing goes directly through the partner. The rollout is not self‑service, so early access is limited to enterprise accounts.

## The facts

- 32 partners listed at launch
- Baseten is the first partner announced

## Why it matters

It lets enterprises redirect AI budgets to third‑party tools, giving vendors a new sales channel while keeping OpenAI in the middle of purchasing decisions.

## Sources & references

1. [OpenAI apes AWS Marketplace while Anthropic remains stubbornly Microsoftian](https://www.theregister.com/columnists/2026/09/30/openai-apes-aws-marketplace-while-anthropic-remains-stubbornly-microsoftian/5300056) – The Register, 2026-09-30

Last updated: 2026-09-30