# OpenAI adds verified Business Agents to ChatGPT

> ChatGPT will let users talk with brand‑verified agents for shopping help, starting with select US e‑commerce firms in beta.

Oossa · 2026-11-10 · https://oossa.com/en/openai-adds-verified-business-agents-to-chatgpt

OpenAI announced a new beta feature that lets ChatGPT users converse with “Business Agents” – AI bots that represent a verified brand. The agents appear when a business that has set one up is mentioned in a ChatGPT answer. Users can ask the agent about product details, compare items, or get other service‑specific information. Each chat with an agent is clearly labeled and runs in a separate window from the main conversation, so you always know you’re speaking with a brand‑backed bot.

## How businesses join the program

To participate, a company must be an “eligible” e‑commerce or online‑service business operating in the United States. The business creates a custom agent, supplies instructions and context, and then gets verified through OpenAI’s Business Hub. OpenAI did not disclose the exact verification steps, saying the process varies by business type. Once approved, the brand can claim its organization in the Hub, see how often it shows up in ChatGPT replies, and view top discovery topics where users mention it.

## Why this matters now

The move is part of OpenAI’s broader push to embed commerce into ChatGPT. By giving brands a verified presence, OpenAI hopes to make AI‑driven shopping more reliable and to give businesses a new channel for customer outreach. The company says the early step is focused on “accurate business information, useful insights and conversations that help people make informed decisions.” Future plans may include more direct ways for brands to engage customers inside and beyond ChatGPT.

## The facts

- The feature launches in beta for eligible US e‑commerce and online‑service businesses.
- Business Agents appear only when a verified brand is mentioned in a ChatGPT response.
- Agents run in a separate, clearly labeled chat window from the main conversation.
- Verification is handled through OpenAI’s Business Hub, but specific methods were not disclosed.
- The Business Hub provides companies with insights such as mention counts and top discovery topics.

## Why it matters

For shoppers, the agents could give quick, brand‑approved answers without leaving the chat, making product comparisons easier. For small online retailers, the hub offers a new way to reach customers directly inside a popular AI tool, potentially boosting visibility and sales. It remains unclear how many businesses will adopt the service or how accurate the agents’ answers will be compared with human support.

## Sources & references

1. [ChatGPT is getting verified AI ‘Business Agents’](https://www.theverge.com/ai-artificial-intelligence/1030552/openai-chatgpt-business-agents-hub) – The Verge, 2026-11-10
2. [Introducing Businesses in ChatGPT](https://openai.com/index/introducing-businesses-chatgpt) – OpenAI, 2026-11-10
3. [OpenAI rolls out new business profiles, making ChatGPT just a little bit more like Google](https://techcrunch.com/2026/11/10/openai-rolls-out-new-business-profiles-making-chatgpt-just-a-little-bit-more-like-google/) – TechCrunch, 2026-11-10
4. [OpenAI turns ChatGPT into a business directory with AI agents that handle customer questions](https://the-decoder.com/openai-turns-chatgpt-into-a-business-directory-with-ai-agents-that-handle-customer-questions/) – The Decoder, 2026-11-10

Last updated: 2026-11-10