# OpenAI adds virtual try‑on and favorites to ChatGPT shopping

> ChatGPT can now let users upload a photo to see clothing on them and save products to a Library, rolling out globally on Oct 1 2026.

Oossa · 2026-10-01 · https://oossa.com/en/openai-adds-virtual-try-on-and-favorites-to-chatgpt-shopping

OpenAI launched two new shopping tools for ChatGPT on 2026‑10‑01. Users can upload a selfie and press a new “try on” button to see how clothes or accessories might look on them. A second feature, Favorites, lets users save items and try‑on images in a Library for later reference. Both features use the new ChatGPT Images 2.5 model, which OpenAI says improves lighting, texture and speed.

## The facts

- Launch date: 2026‑10‑01 – “On Thursday, the company announced the global launch…"
- Features: virtual try‑on and Favorites saved to a Library

## Why it matters

Shoppers can preview outfits without buying, making online fashion browsing more visual and personal.

## Sources & references

1. [ChatGPT can now virtually try on clothes for you](https://techcrunch.com/2026/10/01/chatgpt-can-now-virtually-try-on-clothes-for-you/) – TechCrunch, 2026-10-01

Last updated: 2026-10-01