# OpenAI gives up to 90% discounts to win Anthropic’s biggest clients

> OpenAI has cut prices for several large users, pulling them away from Anthropic and expanding its share of their AI spend.

Oossa · 2026-10-25 · https://oossa.com/en/openai-gives-up-to-90-discounts-to-win-anthropic-s-biggest-clients

OpenAI is offering steep price cuts to attract customers that previously used Anthropic’s models. The moves are already showing results, according to reports from The Information. Companies such as Rippling, Replit and DataCamp have shifted a sizable portion of their AI budgets to OpenAI after receiving discounts that range from a third of the contract price to as much as 90 percent off. The discounts are being applied to OpenAI’s newer Sol and Luna model families, which the company says are more efficient and cheaper to run.

Rippling’s chief executive Parker Conrad said the firm moved from using Anthropic for most of its code‑generation work to OpenAI, raising OpenAI’s share of its coding workload from 16 % to 52 % while Anthropic’s fell from 57 % to 18 %. Replit, which runs a platform for developers, agreed to a contract worth over $100 million a year after OpenAI offered more than a 30 % discount. DataCamp’s CEO Jonathan Cornelissen claimed the price cut shaved 80 %–90 % off the company’s AI costs. A U.S. bank with more than $7 billion in assets also doubled its ChatGPT seats to 500 employees at a cost of under $7 per user, far below the typical $20‑plus price tag.

## Why the discounts matter now

The aggressive pricing comes as both OpenAI and Anthropic feel pressure from cheaper alternatives emerging in China, where firms like Deepseek and Kimi are delivering comparable performance for a fraction of the cost. Anthropic’s growth slowed between the second and third quarters of 2024, according to an investor memo, suggesting that losing large accounts could further dent its revenue. By sacrificing short‑term margin, OpenAI hopes to lock in long‑term volume and cement its position as the default provider for enterprise AI tools.

## The facts

- OpenAI offered discounts of up to 90 % to win Anthropic’s biggest customers, according to The Information.
- Rippling raised OpenAI’s share of its coding workload from 16 % to 52 % while Anthropic’s share dropped from 57 % to 18 %.
- Replit accepted a contract worth more than $100 million per year after receiving a discount of over 30 %.
- DataCamp reported an 80 %–90 % reduction in AI costs after switching to OpenAI.
- A U.S. bank with over $7 billion in assets expanded to 500 ChatGPT seats at under $7 per user, versus the usual $20+ price.

## Why it matters

For businesses that rely on AI for coding or data training, the price cuts could make OpenAI’s services affordable enough to replace higher‑priced alternatives. Smaller firms may also see lower barriers to adopting advanced models if OpenAI extends similar discounts more broadly. However, it remains unclear how long OpenAI can sustain such deep cuts without hurting its own profitability.

## Sources & references

1. [OpenAI offers discounts up to 90 percent to poach Anthropic's biggest customers](https://the-decoder.com/openai-offers-discounts-up-to-90-percent-to-poach-anthropics-biggest-customers/) – The Decoder, 2026-10-25

Last updated: 2026-10-25