# Oura to buy Counsel Health for $625 million

> The smart-ring maker plans to add AI-supported primary care to its health services. The deal is expected to close before the end of 2027.

Oossa · 2026-11-10 · https://oossa.com/en/oura-to-buy-counsel-health-for-625-million

Oura announced it will acquire Counsel Health, an AI-powered primary care company, for $625 million. Counsel’s service, already integrated into the Oura app, pairs a chat-based medical experience with access to licensed physicians.

The companies plan to expand care across prevention, urgent needs, specialty treatment and chronic conditions. Oura says Counsel will keep serving its existing and new enterprise partners; Counsel CEO Muthu Alagappan and its 70 employees are expected to join Oura. The deal is expected to close before the end of 2027.

## The facts

- Counsel Health raised $25 million in a Series A round a year ago, led by Andreessen Horowitz and GV.
- Oura says revenue was about $1.75 billion in fiscal 2026, up 92% year over year.

## Why it matters

Oura members may be able to access physician-backed care through the app, but the companies have not detailed which expanded services will be available or when.

## Sources & references

1. [Oura to acquire AI-native primary care startup Counsel Health for $625M](https://techcrunch.com/2026/11/10/oura-to-acquire-ai-native-primary-care-startup-counsel-health-for-625m/) – TechCrunch, 2026-11-10

Last updated: 2026-11-10