# PromptPath raises $12 million Series A to expand voice AI for car dealers

> Automotive VCs lead a $12 M round for PromptPath's platform that gives dealership staff real‑time conversation coaching.

Oossa · 2026-11-10 · https://oossa.com/en/promptpath-raises-12-million-series-a-to-expand-voice-ai-for-car-dealers

PromptPath announced a $12 million Series A financing on 10 Nov 2026. FM Capital and Armory Square Ventures led the round, with Automotive Ventures, Holman Ventures and several dealer groups also investing. The money will be used to grow its voice‑AI platform that offers real‑time prompts and context to sales and service staff, from the phone call to vehicle delivery. Automotive veteran Keith Jezek, former CEO of Open Lending and vAuto, joined the company’s board.

## The facts

- Series A: $12 million
- Board addition: Keith Jezek

## Why it matters

Dealers can use the new funding to deploy real‑time AI coaching, aiming to turn more phone conversations into sales and service revenue.

## Sources & references

1. [Leading Automotive VCs Back PromptPath's Vision of Turning Every Voice Conversation into Results for Automotive Retailers with $12 Million Series A Investment](https://www.prnewswire.com/news-releases/leading-automotive-vcs-back-promptpaths-vision-of-turning-every-voice-conversation-into-results-for-automotive-retailers-with-12-million-series-a-investment-302934900.html) – PR Newswire RSS, 2026-11-10

Last updated: 2026-11-10