# Riachuelo boosts satisfaction with Genesys AI virtual agent

> Brazilian retailer Riachuelo says its new Genesys Cloud Agentic Virtual Agent lifted customer satisfaction by 60%.

Oossa · 2026-09-30 · https://oossa.com/en/riachuelo-boosts-satisfaction-with-genesys-ai-virtual-agent

Produced and translated with AI assistance. Check the original sources below.

Riachuelo, a major fashion retailer in Brazil, started using Genesys Cloud Agentic Virtual Agent, an AI tool that can handle customer requests without human help. The company says the new system raised its customer satisfaction score by 60 percent. It follows earlier work with Genesys Cloud Copilot, which helped employees. The AI service is hosted in the cloud and runs on Genesys’ platform.

## The facts

- Customer satisfaction up 60 % after deploying the Agentic Virtual Agent
- Announcement made on 2026-09-30

## Why it matters

Higher satisfaction shows AI can handle more complex retail queries, reducing the need for live agents.

## Sources & references

1. [Riachuelo Advances Autonomous Customer Experience with Genesys Cloud Agentic Virtual Agent](http://www.businesswire.com/news/home/20260930928647/en/Riachuelo-Advances-Autonomous-Customer-Experience-with-Genesys-Cloud-Agentic-Virtual-Agent/?feedref=JjAwJuNHiystnCoBq_hl-WsGkFyUNMTSNrPsg57HLEqqcp-o_pnudlUwsb5apQ1S4gUE65BTfjH3-pSuqdv0gW3cb3F4oTIgUqCPafFkgu5AneicJQDNboWvodvG82E0) – Business Wire, 2026-09-30

Last updated: 2026-09-30