# Synthesia builds an interactive AI avatar of journalist Alexandru Voica

> The video‑generation startup created a digital twin that can answer questions about a specific article, showing its new Roleplay Sessions capability.

Oossa · 2026-09-29 · https://oossa.com/en/synthesia-builds-an-interactive-ai-avatar-of-journalist-alexandru-voica

Synthesia, the UK‑based video‑creation company, made an interactive avatar of journalist Alexandru Voica after he visited its new New York office. The avatar can only talk about one of Voica’s stories on venture‑funded startup fraud, using the firm’s voice‑to‑text, language and video models. It took the team a few days to record his face and voice, then train the avatar. The demo shows how Synthesia’s Roleplay Sessions let users practice conversations with AI avatars that respond and score answers.

## The facts

- Synthesia is valued at $4 billion and reported $100 million ARR last year
- The avatar was built in September 2026 after a two‑minute voice recording and photo session

## Why it matters

It demonstrates a concrete use of AI avatars for interactive training and could change how companies handle internal role‑play and external communications.

## Sources & references

1. [I created an interactive digital avatar of myself — and you can talk to it](https://techcrunch.com/2026/09/26/i-created-an-interactive-digital-avatar-of-myself-and-you-can-talk-to-it/) – TechCrunch, 2026-09-26

Last updated: 2026-09-29