Easy Fox, the studio behind the free Steam demo Teach My Little Sister How To Drive, now spends more than $1,000 each day on AI services. The game uses Google Gemini for voice interaction and falls back to ChatGPT when needed. Player count jumped from under 10 in August to a peak of 431 on Oct. 1, according to SteamDB. The sudden rise in users drove up costs, so the developers took out a bank loan to keep the demo online.
Why it matters
Indie developers may need to budget for AI usage or secure financing when free AI‑powered games attract more players than expected.
