Some Grok Bot users said their weekly usage limits jumped to 100% over Halloween weekend, including users who said they had barely used the service. SpaceX CEO Elon Musk confirmed on X that the change was not a glitch, saying the cost of serving the AI assistant was “unsustainably high relative to revenue.”
SpaceX said in a filing last month that AI accounted for 52% of company income, and its Super Intelligence division reported a $431 million profit. Musk has not said how subscribers’ limits will change going forward.
Why it matters
Grok Bot subscribers may face tighter usage limits, but Musk has not said what limits will apply next.
