Amazon’s Alexa Plus, the generative‑AI version of Alexa, has been in homes since its full launch in February 2026. The reviewer found it far better at voice‑controlled routines, kitchen help, and smart‑home commands, cutting response times to three‑five seconds. However, the Echo Show displays now show frequent ads, and the new Photo Gallery Unlimited option to remove them costs $2.99 per month per device. Alexa Plus still trips up on complex tasks and some personal‑assistant features.
Why it matters
Home users get faster, more natural voice control but must weigh a new monthly ad‑removal fee.
