Google has updated the privacy terms that govern its Personal Intelligence features. Starting on October 16, 2026, the policy includes an exception that lets Google use content from Gmail, Drive, and Google Photos to show more personalized ads. The change only applies if users have linked those services to AI‑enabled tools such as Search’s “AI Mode” or Gemini Apps.
The company says the ads will not be based on sensitive categories like race, religion, or health, and advertisers will not see the actual files or personal identifiers. Users can still stop the data sharing by disconnecting the apps or turning off Personalized Recommendations in the Search Services Personalization settings.
What the new wording looks like
The updated clause reads: “You may choose to allow certain Google services … to access data from other Google services … in order to provide you with a more personalized experience, subject to the policies and settings of the accessing service.” It adds that Google may “show you personalized ads based on your interests, activity, or personalized content from Google services.”
How to opt out
To keep your email, files, and photos from influencing ad content, go to the Search Services Personalization page and either disconnect specific apps or turn off Personalized Recommendations altogether. The settings are the same ones used for other Google personalization features.
Why it matters
Regular users who rely on Google’s AI tools may start seeing ads that reference the content of their emails, files, or photos unless they adjust their settings. The change shows how convenience features can be tied to advertising, so staying aware of privacy controls is important.
