Instagram announced on September 30, 2026 that its standalone Edits video‑creation app will now include an AI “creative assistant.” The assistant pulls metrics like likes, views, and retention from a creator’s Instagram account and can answer questions about trends, why a video succeeded, or suggest hooks, captions, and audio. The feature is free up to a limit, with a paid Meta One subscription planned for heavier users.
Why it matters
It gives creators direct, data‑driven advice on how to improve their posts, potentially raising the quality and reach of Instagram content.
