Nectar introduced Nectar MCP, a tool that links a brand’s own data to four popular AI assistants – OpenAI’s ChatGPT, Anthropic’s Claude, Google’s Gemini and Microsoft’s Copilot. The system uses the Model Context Protocol, an open standard that lets AI models pull in external information. Nectar says the feature helps marketers move beyond internal metrics and let the assistants work with real‑world consumer and creator data.
Why it matters
Marketers can now ask AI assistants to incorporate live brand data, potentially speeding up campaign planning.
