Oura announced it will acquire Counsel Health, an AI-powered primary care company, for $625 million. Counsel’s service, already integrated into the Oura app, pairs a chat-based medical experience with access to licensed physicians.
The companies plan to expand care across prevention, urgent needs, specialty treatment and chronic conditions. Oura says Counsel will keep serving its existing and new enterprise partners; Counsel CEO Muthu Alagappan and its 70 employees are expected to join Oura. The deal is expected to close before the end of 2027.
Why it matters
Oura members may be able to access physician-backed care through the app, but the companies have not detailed which expanded services will be available or when.
