Former Yahoo CEO Marissa Mayer has launched Dazzle, a personal AI assistant that learns from the photos on your phone instead of emails or calendars. The app arrived after an $8 million seed round raised in December 2025. Users can talk to Dazzle in the app or via text, asking it to pull details from recent pictures or to suggest ideas based on patterns it finds in the whole photo library.
How Dazzle works
Dazzle scans the images in your camera roll and builds a profile of your hobbies, food preferences, travel history and even the people you spend time with. For example, Mayer showed the assistant recognizing that her family enjoys escape rooms and then recommending nearby locations in the Bay Area. The app can also extract data from a photo, such as reading an event flyer and adding the event to your calendar, or spotting a broken garage door and suggesting a repair service.
Privacy claims
Mayer says Dazzle is designed to keep sensitive information private. The AI discards any data flagged as personal, and the company argues that handing over a photo library feels safer than granting access to emails or messages, which other assistants like Meta’s Muse or Instinct require.
Why it matters
If Dazzle lives up to its promises, you could get more personal recommendations without letting an AI read your emails or messages. It also shows a new way AI can use visual memories instead of text, which may feel more private to many users.
