Higgsfield, a video AI startup that says it hit a $1 billion run rate and has 30 million users, has rolled out an update to its influencer tool. The update makes it easier to insert a user‑created AI character into existing videos. The avatars are designed to look realistic yet clearly artificial, with features like geometric haircuts or elongated necks. Higgsfield says the odd look avoids the generic “flawless face” that can make AI seem generic and helps keep the content transparent.
Why it matters
Content creators can now add distinctive, non‑human AI avatars to videos without risking deep‑fake deception.
