Meta unveiled its Meta Enterprise Platform on Monday. The service bundles the company’s Muse large‑language model, a set of AI agents and an API that developers can use to add AI features to their own apps. CEO Mark Zuckerberg said the goal is to help businesses create ads, answer customer questions and automate coding tasks.
Who is running the new unit?
The unit will be led by Chirantan “CJ” Desai, who left his role as CEO of MongoDB earlier this week to join Meta. Desai’s job is to convince companies that Meta’s AI tools are safe and useful, after a previous attempt in 2016 to sell a workplace version of Facebook that did not take off.
Why Meta is pushing into enterprise AI now
Meta’s core business still depends on advertising. In the first half of 2026 the company earned $114.4 billion in ad revenue and $50.3 billion in profit, almost all from ads. Zuckerberg said the new platform lets Meta extend its data‑driven ad expertise into other parts of a company’s workflow, from writing copy to handling support tickets.
Why it matters
For a typical company, Meta now offers a one‑stop shop to add AI to marketing, customer service and software development, potentially lowering the cost of those tasks. However, the move also means businesses will be sharing more data with a firm that has faced several privacy controversies.
