OpenAI launched two new shopping tools for ChatGPT on 2026‑10‑01. Users can upload a selfie and press a new “try on” button to see how clothes or accessories might look on them. A second feature, Favorites, lets users save items and try‑on images in a Library for later reference. Both features use the new ChatGPT Images 2.5 model, which OpenAI says improves lighting, texture and speed.
Why it matters
Shoppers can preview outfits without buying, making online fashion browsing more visual and personal.
