Aston Martin Lagonda Ltd. has started using Infor’s AI‑enabled CloudSuite Automotive tool in its internal back‑office processes. The chief information officer, Steve O’Connor, said the carmaker gets new AI features almost as soon as they are released, but it will never place an AI agent on its public website because it wants to preserve a personalized buying experience.
Why it matters
The move lets Aston Martin improve operational efficiency without risking a diluted luxury experience for buyers.
